Most B2B companies running outbound aren't failing because the channel doesn't work. They're failing because the details that separate a mediocre campaign from one that actually fills your pipeline are rarely talked about clearly — and they compound.
Every week I break down exactly those details. Infrastructure, ICP definition, list building, copy, sequencing — from someone running these systems daily at scale.
Weekly B2B Outbound Insights
Every week, I break down the systems and strategies that actually move the needle in B2B outbound:
Defining Your ICP
How to identify who actually converts, not just who responds.
Lead Generation Systems
Tools, workflows, and databases that scale beyond LinkedIn scraping.
Cold Email Copywriting
What works when everyone's inbox is a warzone.
Domain Infrastructure
Why your emails land in spam and exactly how to fix it.
Multichannel Outreach
Coordinating email and LinkedIn without burning out.
Nurturing & Follow-Up
The difference between persistence and spam.
CRM Automation
Building workflows that don't break when you scale.
LinkedIn Strategy
Using LinkedIn for outbound without looking desperate.
Plus: behind-the-scenes from scaling Position & Scale, what it actually takes to run outbound infrastructure at volume, and the decisions that separate operators who get results from those who don't.
These insights land in your inbox every week.
Get the NewsletterI'm an operator who builds B2B acquisition systems.
I'm the founder and director at Position & Scale, where we build and manage the complete client acquisition function for B2B companies.
I started as a freelance copywriter. Fell in love with message refinement, writing that actually generates sales, not just sounds good. From there, I learned every other aspect of marketing and how to develop and run systems, particularly for B2B businesses. I've always preferred working with businesses that sell to other businesses. The complexity is different. The sales cycles are longer. The decisions are more rational. That's where I operate best.
After working across different businesses, I realized something: most B2B companies can scale efficiently with a proper cold outbound infrastructure system that's optimized for scale. For the majority of B2B companies, that's the most profitable way to get new clients. It delivers the lowest cost per booked meeting when done right.
So I started learning what separates an okay cold outbound campaign from an excellent one. How to improve on them each time, for every client. How to ensure the client gets a full pipeline, not just a few scattered leads. And because some campaigns generate leads that need nurturing, I make sure the CRM system is also in place, so nothing falls through the cracks.
That's what Position & Scale does. We build the full system. We run it. We optimize it. And we make sure it keeps working.
I love solving problems and finding the most optimized, most efficient, and most effective way to solve them. Previously based in Dubai, now based in Europe, helping companies around the continent scale their businesses.
I'm family and friend oriented. I have a close group of friends and a family I cherish. I'm starting my own family now, which has been one of the best things to happen to me.
I'm always happy to meet entrepreneurs who have bottlenecks I can help solve. I'm a tech enthusiast, so I stay up to date with the newest AI developments and constantly implement them in my work. If there's a way to automate something or make it more efficient with AI, I'm testing it.
Based in Zagreb, Croatia. Working with B2B companies across Europe and internationally.
Cold email systems, ICP frameworks, CRM automation, and the reality of building outbound infrastructure that scales. From someone building it daily.
Complete Outbound Infrastructure
Position & Scale is my specialist agency. We build and manage the full B2B acquisition system, from ICP definition and lead generation to multi-channel campaigns and CRM automation.
For B2B companies with complex sales cycles and high-ticket offerings.
Visit Position & ScaleStrategic Engagements
I take on limited fractional executive work for B2B companies that need strategic direction, positioning clarity, or operational leadership.
High-touch, custom engagements only.